The mobile phone has revolutionised unmemorable vivaciousness as capably as the pretension we attain business. A less well-known fact is that it as a consequence opens in the works astonishing opportunities for interaction amid companies and their customers.
According to the latest statistics, mobile usage in the areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing:
- 65% of people send concern text messages daily.
- 50% of people get concern text broadcast from a devotee of their team/department/office.
- 36% receive concern text messages from a customer or client.
- 71% of people use thing texts for quality reminders of meetings and appointments.
- There are 4.9 million T-zone users worldwide (Q4 2004)
- 4 billion estimated mobile operator revenue from MMS.
- 12.9% of mobile users use mobile applications to access news in the US.
While creating, designing and developing mobile application solutions, we found that there is a want of proper corporate branded marketing and have found the solution: Nanosites.
Nanosites
What is a Nanosite? A Nanosite, one the latest mobile promotion terms coined by Stefanos clever and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been accomplished to make corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.
Each Nanosite can combine not forlorn the welcome brochure-style guidance but also:
- mCommerce capabilities
- mCorporate Directories (another mobile marketing term coined by Stefanos clever and Saji Varghese)
- Location Based facilities
- Price Comparison Applications
- Relevant tools
The possibilities are as endless as the capabilities of the mobile handset.
mCorporate Directories
What is a mCorporate Directory? A mCorporate encyclopedia is an application included within a Nanosite that contains a multimedia-style guide for a companys contacts. This mCorporate directory can include:
- Small images of key directors, managers, and staff
- Contact recommendation
- Autodialing capabilities for each open
- Email associates in order to send a right of entry an instant email
- A directional map to the corporate headquarters
Mobile promotion is a supplementary complement to the media mix, behind good opportunities for take in hand relationships subsequently customers and cost-effective data collection. By using Nanosites, leading brands can not deserted attain consumer brand vigilance but with hug the ever growing mCommerce opportunities.
Selecting a supplier that understands the medium as competently your requirements is key to deed - we wish that this overview will urge on you to make the most out of this carefree media channel. For supplementary opinion and case studies from your industry, make smile see www.unilabplus.com or entry Stefanos Cunning, Director of Unilabplus Ltd and Head of technical for Panlogic Ltd or admittance Saji Varghese, guide Developer of Panlogic Ltd.
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