I purchase a lot of books online. appropriately many, in fact, that I built myown website ... which searches the big online stores ... the best prices for me. It's nothing fancy, but it doesthe trick.T
I buy a lot of books online. suitably many, in fact, that I built my
own website (Booku.com) which searches the huge online stores and
locates the best prices for me. It's nothing fancy, but it does
the trick.
The further day, I usual an inquiry from someone representing
another online cd retailer, requesting that I amass their store
to my roster. as a result I checked them out.
My first tell was, "Ah, yes, I recall them". I had been
there back but had departed after several seconds, without
venturing subsequent to the home page. I couldn't recall why. I
investigated, and here's what I discovered this time:
On the summit left, there's a button that says "Save on Christian
Books, Music, and Bibles". The summit right says something about
"Desecration". I furthermore noticed the word "FaithPoint" mentioned a
few times.
After a fast view of the site I jumped to this conclusion:
It's a bookstore specializing in Christian books and religious
products. Perfect, if unaccompanied I had a hankering for, let's say, an
audio version of the Bible upon CD.
But, upon additional investigation, I discovered something
fantastic:
They actually had a good inventory of all kinds of books - not
just religious titles. further books, used books, and hard-to-find
books. (Who would have known? Why did they conceal it? Did they
even KNOW they were hiding it?) But, here's the kicker...
Every title I searched was at least 10% cheaper than could be
found at Amazon.com (you acquire the further discount considering you
purchase a $5 link - but I think it's worth it.) In
addition, they had titles I had since searched at Amazon,
but couldn't find. They even offered something I have still to see
online: the success to order individual issues of magazines (not
just subscriptions).
I settled to go shopping.
After filling taking place my cart in the manner of five magazines and a wee tiny
book, I was a bit amazed to look the sum price considerably
higher than I expected. afterward I got to the bottom of the list, I
saw the shipping encounter for UPS sports ground assist (3-7 business
days - ugh) was all but ten bucks ($3.25 gain $.99 per item). For
what? A few magazines and a book? These items would probably fit
in a USPS flat rate envelope for three and change.
At roughly this time, I could hear the voices in my head (no, not
THOSE voices) screaming: "Abandon cart! hand over cart!"
Which is just what I did.
This isn't just a silly tiny bank account about me visceral a
cheapskate. There's more. If you sell everything online that has
to be shipped, pay near attention here...
"Shipping And Handling Charges Deter 63 Percent Of Consumers
>From Buying Online..."
"...Survey reveals that 73 percent of consumers dissect the
total price of products, including S&H, since making an online
purchase."
"...Companies that are profiting on S&H run the risk of
increasing distrust among consumers."
"New research indicates that weight-based shipping and handling
costs will minimize merchants' and consumers' risks"
[Source: Jupiter Media Metrix Press pardon - go gate it:
http://www.jup.com/company/pressrelease.jsp?doc=pr010611]
Moral of the version (Get it? "moral" - Christian photograph album store, ah
forget it...)
"Don't consider a sticker album its cover." (sorry, couldn't resist)
Or...
"What you're selling and what the prospect thinks you're selling
are often two alternative things." Or...
"The customer isn't stupid. If you're using shipping and
handling charges as a mini profit middle for your online biz,
you're not fooling anyone." Or...
Enough. I think you acquire the picture.
Please Note: I am not implying that this company has
intentionally created a S/H gain center or is aggravating to milk
their customers. Perhaps they just infatuation to endure a closer see at
their S/H system (similar to CDnow.com - see press release
above).
Maybe you do, too.
PS - The accretion is Booksamillion.com. It's a nice-looking site
with good prices and a huge selection. I expect I'll find the money for them
a attempt in the close future. (I'll just be positive to order really
heavy books and acquire my money's worth.)
Wishing you much success...
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